PROGRAM IN PROGRESS: The current health situation and the measures taken by the Government do not allow us to organize the 6th edition of our business convention, on 8 & 9 July 2020. Therefore, we have decided to postpone the event to June 9 & 10 2021 and we are working on a new program.

Hear it from the experts bringing first-hand knowledge to these workshops, and get in-depth understanding of consumer trends to identify which of them can be worked into your company approach.

 

In 2014 Cluster Bio began work on a prospective study aimed at exploring the future of organic markets in 2025, by developing a set of potential scenarios based on key variables, including consumer behaviour, distribution, state aid and changes in purchasing power. This ongoing analysis has enabled us to bring out the different trends related to and shaping the organic market.

Wednesday 8th July 2020

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Distribution: what will the preferred channels be in 2025?

From 2.15 to 3.30 p.m.

Consumer behaviour patterns are changing, as are the distribution channels for organic products. Looking beyond the major food retailers and specialist organic stores, there is a whole host of schemes and structures springing up at local level that may eventually be led to organise themselves into a more coherent whole.

What are these structures? How do they work and how can we adjust our strategy to factor in these new players arriving on the distribution stage?

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Led by Sauveur FERNANDEZ, Consultant for Econovateur.

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How can we secure supply chains?

From 2.15 to 3.30 p.m.

In a market where demand is growing faster than supply, it is vital to secure your supply chain. Discover new methods and hear advice on how to pinpoint new suppliers and build lasting relationships with your producers.

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Led by Vincent LLAURY, Consultant for SVP Concept.

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Organic food sector: what's in store for 2025?

From 3.45 to 5 p.m.

How are the scenarios from the prospective study panning out? The study we launched in 2016 explored the future of the organic food market in 2025, and came up with four potential scenarios: organics sharing, winning, clustering and diluting. In 2018, follow-up analysis showed that ‘sharing’ was the scenario taking shape the most, with organics expanding into conventional markets and competing economically.

What is the market set to look like in 2020, and which scenario looms on the horizon for 2025?

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Led by Adrien PETIT, Director and Marithé CASTAING, Company Liaison Development Manager for Cluster Bio Auvergne-Rhône-Alpes.

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Organic cosmetics sector: what's in store for 2025?

From 3.45 to 5 p.m.

As for cosmetics, the study also produced a set of four potential scenarios: organics expanding, setting the pace, doing business and raising suspicion.

Out of these, in 2018 it looked like ‘expanding’ was most likely to emerge as the dominant trend: the market was expanding, but facing constraints in terms of identity and adequate distribution chains. Where will organic cosmetics be heading in 2025?

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Led by Caroline GIRARD, Marketing & International Projects Manager and Lauriane LUBERT, Innovation Manager for Cluster Bio Auvergne-Rhône-Alpes.

Thursday 9th July 2020

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How can we innovate with ingredients?

From 2.15 to 3.30 p.m.

Tomorrow’s products must be rooted in carefully selected raw materials that are in tune with new consumer habits. It’s not just a question of the type of ingredients you choose, but the need to guarantee traceability and fair wages for producers, and be able to account for your supply chains.

Nothing can be left to chance. Highlighting the practical and/or nutritional benefits of each ingredient will be an important key to success. Find out which ingredients the consumers are seeking, and the ones they want to see the back of.

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Led by Gaëlle FRÉMONT, Founder of Ingrébio and Pascal BROUSSE, Founder of Trend Sourcing.

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CSR - how do we turn good intentions into action?

From 2.15 to 3.30 p.m.

Today, ‘active consumers’ are taking over from the simple ‘buyers’ of the past. They no longer just buy a product: they have turned the act of purchasing itself into a gesture of commitment to shared values. CSR (Corporate Social Responsibility) is already embedded in the DNA of organic companies.

Yet they must be consciously aware of this to build and promote their CSR approach as part of their brand image and send out a strong message to consumers.

What are the benefits of CSR? Is it not just the privilege of major corporations?

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Led by Isabelle FRAPPAT, Manager of the Development Unit at Federation of Enterprises and Entrepreneurs of France (FEEF) and Mathilde GSELL, CSR Manager at Synabio

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How do you work eco-design into your business?

From 3.45 to 5 p.m.

30% of the impact made by the average French person on the climate is due to diet. Organic farming helps to reduce that effect, but you need to look at the life cycle of a product as a whole, to improve its overall environmental performance.

Thinking about the product in its entirety, from field to wastebin, helps you structure your company and bring teams together working around a shared project. This virtuous approach gets innovation and differentiation on the right path, plus saving money along the way.

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Led by Frédéric CADET, Co-founder of Ecodesign Agency.  

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How can media relations and influencers bring added value to organic?

From 3.45 to 5 p.m.

With the average French person spending 4 hours per day on digital media, organic stakeholders must work even harder to ensure they are high-profile driving forces on this new landscape of consumer habits and information gathering.

Get an update on the innovative solutions currently available to provide greater knowledge and transparency, and bring you closer to consumers and the consumer experience.

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Led by Isabelle BARÈGES and Ludivine DI MÉGLIO, Co-Founders and Press Officers of ComRP Agency

 

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