PROGRAM IN PROGRESS: The current health situation and the measures taken by the Government do not allow us to organize the 6th edition of our business convention, on 8 & 9 July 2020. Therefore, we have decided to postpone the event to June 9 & 10 2021 and we are working on a new program.

How do we ensure long-term growth for the organic market?

In today’s world, the organic market is thriving as a viable response to the societal and environmental challenges we are having to face. But ‘just’ organic is no longer enough. The organic market has become one of many recent levers for change helping to develop better consumer habits, maintain health, and address ecological concerns. 73% of organic consumers have consumed organic products in the last 5 years.* The big challenge today however is to maintain loyalty amongst these new organic consumers, and meet their expectations.
*Source Agence bio 2018

Wednesday 8th July 2020

THE STATE OF PLAY: AN OVERVIEW OF TODAY'S ORGANIC MARKET.

What strategies are needed to help boost business?
Organic products provide a major lever for addressing the societal and environmental challenges that consumers expect to face in the future. The organic market is steadily growing, driven by an expanding choice of products available via traditional distribution channels (hypermarket and supermarket chains), and an influx of new players arriving on the scene. Strategies must be honed to keep up with the pace and harness this momentum.

  • OPENING PLENARY SESSION

Taking stock. What has been the initial impact of the French Food Forum in 2017?

From 9.30 to 10.15 a.m. 

In response to concerns regarding the food sector, the French government launched a special National Food Forum in 2017, holding round table talks to reflect on the issues and build new and sustainable solutions together.

In 2018, France introduced a new law called the EGALIM Law, aimed at achieving a balance in trade relations in the agricultural sector and sustainable, healthy food. Two years down the line, we can take a first look at how efficient its impact has been on balancing trade relations, and making collective catering more organic.

Florent GULH

Director of the Agence Française pour le Développement et la Promotion de l’Agriculture Biologique (French Agency for Developing and Promoting Organic Farming)

Adrien PETIT

Director of the association Cluster Bio Auvergne-Rhône-Alpes

CONSO-2

Organic Market 2019 in Figures

From 10.15 to 11.15 a.m.

With households buying more and more organic products, there is now room for all stakeholders to find their niche on this popularised, dynamic and fast-changing market. Get an overview of the state of play and market trends in 2019 for the different distribution chains (hypermarket and supermarket chains, specialist organic stores, e-commerce…) and see a breakdown of sales performance by category to help steer your business as effectively as possible.

Nadège PETEUIL

Senior consultant at IRI, the world leader in sales industry data analysis

François LABBAYE

President of Bio Développement and BioPanel, providing reliable information about the organic market.

CONSO

How do you position yourself on an ever-shifting market?

From 11.30 a.m. to 12.45 p.m.

Faced with market growth, stakeholders must adapt their individual strategies and position themselves to keep up with the pace of change. The historic strands at the root of the organic market, added to by the arrival of major food manufacturers, coupled with start-ups entering the game, all create a dynamic ecosystem that is forever driving forward to sharpen the definition of its values, goals and ambitions.

Gustoneo-logo

Christophe POCHIC

Gustoneo makes and develops innovative organic food products

les-recoltes-bio-bledina

Pierre-Antoine MOREL

Organic Upstream Manager for Blédina

Jean-François PERRET

Organic Sector Network Leader & Organic Arable Crops Technical Advisor for the agricultural cooperative Groupe Dauphinoise

synabiolea

Didier PERRÉOL

Vice president of Léa Biodiversité and President of Synabio

logo Carrefour bio

Éric FARINO

Agricultural Development Manager of organics supply chains for Carrefour Bio

Thursday 9th July 2020

BEYOND ORGANIC: NEW TRENDS COMING TO THE FORE.
How do we work them into our model to better meet the needs of new consumers?

After a string of health scandals over the past few decades, organic products have come to mean a ‘safe haven’ for many, guaranteeing quality to consumers. As a result, a whole new range of products has been introduced onto the market, either as supplements or alternatives to organically-certified products. Market players must be aware of these emerging trends, take inspiration, but also define a clear position vis-à-vis what often presents direct competition to organic options.

INTERNATIONAL
  • OPENING PLENARY SESSION

Which terms and expressions should one use to discuss and explain the ‘AB’ organic label?

From 9.30 to 10 a.m. 

When faced with the sea of different questions related to the AB label and its shifting development, and with all the new labels appearing on the market, it is often hard to know how to respond. To help you feel more at ease and better equipped to provide answers, Agence Bio will be recommending some key words and expressions specially formulated to explain what organic farming is all about.

Adrien PETIT

Director of the association Cluster Bio Auvergne-Rhône-Alpes

Florent GULH

Director of the Agence Française pour le Développement et la Promotion de l’Agriculture Biologique (French Agency for Developing and Promoting Organic Farming)

What are the emerging trends in France and worldwide? What impact will they have on products and services?

From 10 to 11.15 a.m.

Today’s consumer is versatile and capable of leading a fast-paced lifestyle that is ultra-connected and focused on pleasure, while at the same time being aware of the environmental issues at stake. This duality shows itself in new consumer trends emerging across the world, which we need to anticipate in order to keep ahead of the competition. Organic farming is one such trend, but it is no longer enough. Stakeholders have decided to go a step further by boasting added promises, such as local, zero waste… or even offering alternatives in direct competition with the organic label.

Caroline ROUX

Food & Drink Analyst at MINTEL Global New Products Database (GNPD)

VRAC

Understanding the emerging needs of consumers is key to developing future innovation. Get first-hand experience from people with their finger on the pulse, who saw these trends coming, acted on them and went on to become pioneers in their field. They will explain their commitment and approach to fighting for societal and environmental concerns.

Zero-waste refill shops, digital, vegan, zero pesticide residue…. Hear it from the trailblazers!

From 11.30 a.m. to 12.15 p.m.

Buying incentives, eating habits and consumer demands are evolving. And today that means refill options are becoming more accessible and mainstream in shops, more vegan products being launched, and even changing methods in design and production. What drives these stakeholders? What is their stance as regards organics?

Naturalia logo

Sébastien LEVY

Supply and Demand Manager at Naturalia France, a distributor specializing in organic products

reseauvrac

Chloé LIARD

Project and Development Manager for Réseau Vrac, an inter-professional association for the development of bulk sales

Alpina-savoie-logo

Antoine CHIRON

Food Industry Sector Manager for Alpina Savoie

CSR, fair trade, digital… The groundbreakers have their say and point the way.

From 12.15 to 1 p.m.

Product development is only part of the overall picture, because today’s companies are also adopting new practices and business models to create a more positive social impact, and make it known. Those who have followed these new paths will share feedback on their experience so far, to help you shape your own views on the issue.

arcadie&biopartenaire

Bernard KIMMEL

Co-Founder of Arcadie and President of Biopartenaire 


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Christophe AUDOUIN

Director of Les Prés Rient Bio

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Margot LUSCAN

General Director of Les Petits Bidons

c'est qui le patron

Nathalie ROSKWAS

Development Manager for “C’est qui le Patron ?!”