Time to meet the Organic Generation ! 

Today  we are seeing a new wave of very young consumers – Generation Z and Generation Alpha – who are increasingly environmentally aware, and growing up in a world where organic is everywhere: in the media, in the surge of organic shops opening up and the expanding choice on the shelves and in school canteens … By 2030, these hyper-connected youngsters are set to become consumers who are better informed, and embracing new global values.

With this in mind, Cluster Bio – Auvergne-Rhône-Alpes is inviting you aboard a 2-day event to explore the theme “The face of organic 18 to 24-year-olds in 2030”. To fully address the issue, Cluster Bio has teamed up with Cluster Nova Child to conduct a nationwide study throughout France.

  • 78 children aged between 7 and 14 surveyed in focus groups in Paris, Cholet, Lille and Lyon
  • 557 parent-child pairs surveyed online
  • 165 comments and 45 family interviews gathered at 2 sales outlets

The aim of this research was to analyse the memory trace left on today’s children, and so gain a better understanding of tomorrow’s consumers.

B.I.O. N’Days will therefore open its two-event on 4th April 2018 in Valence (Pôle Ecotox) with a conference entitled “Who is the Organic Generation ?” where the study will be unveiled, to give you a greater grasp of the future challenges that await.

A host of start-ups, distributors, processors and key industry players from across Europe will be there throughhout the two days to share their views on the findings.

Watch this space ! 

There is more to come on the programme…

Programme du 4 avril 2018

9.00-9.30 a.m.: Opening address to launch the 5th B.I.O. N’Days event.

Organic as a lever for change, boosting the competitive edge for all players across the sector.

9.30-10.30 a.m.: Plenary session - Who is the Organic Generation?

Presentation of the exclusive study carried out by Cluster Bio – Auvergne-Rhône-Alpes : “The face of organic 18 to 24-year-olds in 2030”.

3 main points will be addressed during this review conference :

– How children view organic and eco-friendly products

– How children use organic products – analysingconsumer behaviour patterns

– How committed children are to organic products

These 3 points will help give us a stronger grasp of the future challenges to be faced.

10.30-12.00 a.m.: Panel discussion – What strategy is needed to meet the expectations of the new generation?

Participants will have the chance to share their views and personal experiences to explore the question of how the French organic market can face the major challenges outlined in the study: ideas and innovative steps to develop within the organic market.

Animation :

Intervenants :

12.00-1.00 p.m.: Panel discussion – Organics and the young generation, the international outlook

This panel discussion will provide market foresight, looking to the future through an international lens.

What is the consumer behaviour of Generations Y, Z and Alpha in today’s world ?

Focus on the Danish model.

Intervenantes :

2.30-3.30 p.m.: Conference – Where do young entrepreneurs fit in?

A New Generation of consumers also means a New Generation of entrepreneurs: organic is now part of the DNA of their management model. How does the way they innovate, grow and work together both internally and externally develop their value creation model? How are they shaking up the traditional codes of communication and consumption? How does a young organic company find its place in a competitive and increasingly financialized world?

3.30-4.30 p.m.: Group workshop: How can a brand strike a chord with citizen consumers and establish a lasting dialogue ?

This is precisely what many organic brands hope to achieve: not just “sell” to the market but also transform our food system. In 2017 the French brand “Les 2 Vaches” set up “citizen cowsheds” (“étables citoyennes”) bringing together a group of some 20 people from 5 cities across France, working together to build concrete solutions to ensure that we eat better in the future.

This worshop will start by focusing on this initiative, and show how it fits in with the brand’s other projects (sector and community management).

Then your collective intelligence will be set to work. All participants will be urged to reflect on the changes they would like to see put in place for their own brands, so as to send out a message in a “different” way.

5.00-6.30 p.m.: Guided tour of Laboratoire de Procédés Supercritiques

Innovation Fluides Supercritiques invites you to come and visit its supercritical fluid laboratory, only a few minutes’ walk from the B.I.O. N’Days event. There you can test out its new range of aromas, flavours and colours, all potential base ingredients for concocting innovative applications for the food and cosmetics industry (organic or conventional).  Interested in supercritical fluids? The team will be there to answer any questions you might have.

Plan d’accès pour venir à l’IFS

IFS : RDC Bâtiment INEED

1 rue Marc Seguin

26300 Alixan

Contact et informations complémentaires :

b.legros@supercriticalfluid.org

tel : 04 75 78 67 41

4.30-5.30 p.m.: Conference: New, innovative spaces and places for the processing, distribution and consumption of organic food.

FabLabs, pop-up shops, in-store workshops, festivals… a whole array of sites and living spaces seen by the young generation as being the ideal place to share contacts, savoir-faire and ideas around the theme of organics.

Programme du 5 avril 2018

9.30-10.30 a.m.: Conference – How are the Cluster Bio scenarios for 2025 taking shape?

At our last two B.I.O. N’Days events we presented and analysed a prospective study exploring the future of organic markets in 2025.  Which one of the 4 potential scenarios has emerged so far?

Cluster Bio will share current follow-up analysis.

10.00-11.30 a.m.: Panel discussion – What models can we follow to consolidate and secure supply chains?

To meet the increasing demand on the food and cosmetics market, one pivotal challenge is to consolidate and secure supply chains so as to keep standards high and satisfy organic consumer expectations.

Animation :

Intervenants :

11.30 a.m. -1.00 p.m.: Panel discussion – How do young people view cosmetic labels?

What makes more impact – having 50,000 followers or an organic label?  What will become of labels in a world where everyone has access to information, and influence?  What work can be done and tools used by labels and companies?

11.30 a.m. - 1.00 p.m.: Conference – Innovate through ingredients

What does the future hold for organic formulations?

In a market where natural – and even sustainable -ingredients are becoming increasingly mainstream, how can organic formulations stay ahead of the game? Ingrébio is specialised in organic food ingredients, and here it will offer up-to-date insight into current trends regarding ingredients, and reflect on potential development strategies for the future of organics.

2.30-3.30 p.m.: Conference workshop – 'Organected' - How digitally connected can organic be?

New consumer habits, and opportunities for organic companies to explore.  Keep your competitive edge !

2.30-3.30 p.m.: Conference – Looking at my world through organic-tinted glasses !

For young generations today, ‘organic’ means a wide scope of possibilities, spanning products that are harvested-made-recycled on the same site, peri-urban corridors and roof gardens. But also anti-waste, zero waste, bulk buying … What does organic look like in the context of this consumer approach? What innovative strategies will shape the future and bring new opportunities? Which organic products are unavailable in bulk ?

5.00 p.m.: Close of conferences