Time to meet the Organic Generation !
Today we are seeing a new wave of very young consumers – Generation Z and Generation Alpha – who are increasingly environmentally aware, and growing up in a world where organic is everywhere: in the media, in the surge of organic shops opening up and the expanding choice on the shelves and in school canteens … By 2030, these hyper-connected youngsters are set to become consumers who are better informed, and embracing new global values.
With this in mind, Cluster Bio – Auvergne-Rhône-Alpes is inviting you aboard a 2-day event to explore the theme “The face of organic 18 to 24-year-olds in 2030”. To fully address the issue, Cluster Bio has teamed up with Cluster Nova Child to conduct a nationwide study throughout France.
- 78 children aged between 7 and 14 surveyed in focus groups in Paris, Cholet, Lille and Lyon
- 557 parent-child pairs surveyed online
- 165 comments and 45 family interviews gathered at 2 sales outlets
The aim of this research was to analyse the memory trace left on today’s children, and so gain a better understanding of tomorrow’s consumers.
B.I.O. N’Days will therefore open its two-event on 4th April 2018 in Valence (Pôle Ecotox) with a conference entitled “Who is the Organic Generation ?” where the study will be unveiled, to give you a greater grasp of the future challenges that await.
A host of start-ups, distributors, processors and key industry players from across Europe will be there throughhout the two days to share their views on the findings.