In today’s world, the organic market is thriving as a viable response to the societal and environmental challenges we are having to face. But ‘just’ organic is no longer enough.
The organic market has become one of many recent levers for change, helping to develop better consumer habits, maintain health, and address ecological concerns. 73% of organic consumers have consumed organic products within the last 5 years.* The big challenge today however is to maintain loyalty amongst these new organic consumers, and meet their expectations.
*Source: Agence bio, 2018